Yuu Rewards
Client
Yuu Rewards
Industry
Product Design
Location
Hong Kong
Year
2023
Yuu Rewards is an E-commerce and loyalty program application with 2 million active users in Hong Kong.
Objective
Enhancing the entire journey of product discovery within the app. This involves mapping out each touchpoint, from initial user engagement to the final purchase decision. By analyzing user behavior and feedback, I identify pain points and opportunities for improvement, ensuring a seamless flow that guides users effortlessly through their shopping experience.
By simplifying search functionality and implementing smart filter suggestions, users can easily find products that meet their needs. Additionally, I focus on creating visually appealing product listings with clear images and concise descriptions, ensuring users can browse with ease and confidence.
Approach
Creating distinctive and visually impactful category icons helps users quickly identify and navigate through different product sections. Well-designed icons not only improve usability but also enhance the overall aesthetic of the app, making it more engaging.
Utilizing multiple layers of filtering allows users to refine their search results effectively, making it easier to find exactly what they need. This feature enhances the overall shopping experience by providing tailored options based on user preferences.
