My HKG
Client
Hong Kong airport
Industry
Product Design
Location
Hong Kong
Year
2021 - 2022
MyHKG is the official app for Hong Kong International Airport, offering live flight information, service pre-ordering, and information inquiries.
Objective
I work closely with stakeholders to identify the most valuable features and ensure the design is user-friendly and visually appealing. By creating prototypes and regularly gathering input from users, I can make adjustments that enhance usability and create a more enjoyable experience
Enhancing user experience involves a comprehensive approach to design, ensuring that every interaction is intuitive and satisfying. This includes implementing new features that help customers navigate the app more effectively, such as personalized recommendations and streamlined checkout processes, which cater to their specific needs and preferences.
Challenge
strict guidelines, limited resources, and the need to comply with specific branding requirements. Such limitations can lead to prolonged waiting times for approvals and revisions, making it challenging to execute innovative designs. Each stakeholder may have unique goals, that makes balancing the demands from them are also obstacles.
Approach
Engage stakeholders in the design process early on. Their input can guide the design direction and reduce the likelihood of major disagreements later
Identify and prioritize the most critical objectives for the project. This helps in making informed decisions when conflicts arise.
Use prototypes and mockups to visualize concepts. This can bridge the gap between abstract ideas and concrete outputs, making it easier for stakeholders to provide constructive feedback.
