MoModel
Client
MoModel
Industry
App Design
Location
Hong Kong
Year
2022
A mobile app enabling KOL and models to effortlessly apply for jobs and courses, thereby generating passive income.
Objective
Improve content organization and accessibility. By rethinking the information architecture, I need to create a logical flow that allows users to easily find what they need, ultimately enhancing satisfaction and driving engagement.
Create a visually appealing and intuitive design that enhances user engagement.
Challenge
The navigation is a confusing mess, with links hidden in overcrowded menus and unclear icons, leaving users frustrated. Text is small and hard to read against a busy background, making information difficult to grasp. Important features are buried under excessive scrolling, and the layout lacks any clear structure. This disorganization makes it tough for users to find what they need, resulting in a very frustrating experience.
Approach
Instead of improving the existing structure, we need to focus on presenting a more effective fulfillment of the client's business model. After multiple discussions, we have achieved strong alignment on strategies that benefit both employees and employers.
By incorporating more white space and using shades of grey and pink, we can create a harmonious and modern aesthetic that instills trust in customers. Instead of relying on pale colors, employing bold contrasts enhances visibility and draws attention to key elements. This balanced approach helps communicate the brand's message effectively while maintaining an inviting atmosphere.
